Varsity
Branding, Motion Design, Web Design
Varsity is the biggest sports event taking place in Avery Hill and features the sports team of University of Greenwich and University of Kent.
For the rebranding of the sports event we tried to eliminate the “American School” theme that it was before and present a more minimal but strong brand with emphasis in the student players themselves.
Our process included a photoshoot with the leaders of the teams of the two Universities, on which the entire campaign was based. The logo used a gradient of the two colours of the two teams, deep sea blue and light sky blue.
I designed different assets for social media including 360 photos, carousel photos and motion images.
Animated portraits
Top Trump Card
360 infographic
Facebook Canvas
